Excel Blades 

Role: Social Media Content Creator

 

Excel Blades is a family-owned manufacturer based in New Jersey, known for making precision cutting tools, craft knives, and replacement blades. Hobbyists, artists, engineers, and tradespeople all rely on our products for their sharpness, durability, and quality American craftsmanship.

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I work as a content creator, handling social media strategy for the brand, including ideation, content creation, video production and editing, publishing, and community management. My work spans DIY videos, social assets, and full campaigns, with a strong focus on crafts.